Hello Life Is Art Friends!
I wanted to talk to you a bit about our upcoming Art Show. It is different than some of our previous events. As you know, in the past, in addition to seminars and art fairs, we have produced a lot of art parties, networkers and such. These are great ways to get some exposure and introduce new people to art. They are fun and good for socializing. They are easy to produce and we can do quite a few of them. Unfortunately, they are not great for sales.
We will be doing more of those in the future, for sure, but we are also working on new types of events. You know we just completed the fantastic PhilanthroFest, which was really beyond our wildest dreams (despite the weather). That is definitely planned to be an annual event.
Now, we are working on a fine contemporary art show. The goal of this is to sell your artwork. The goal is to introduce collectors to some of the best south Florida artists that they might never have heard of. The art lovers and buyers need to know that there are amazing artists full of passion and powerful stories working and living right here in south Florida. That is the goal.
To that end we partnered with our good friends and supporters at Robin Rile Fine Art. Reed V. Horth, the founder, is a long time gallerist, art dealer and curator. His experience in finding the right collectors for the right art is essential to mentoring and exposing emerging artists. Not only that, he is just a really nice guy! And his wife is as intelligent as she is charming and beautiful. Really nice people to work with.
We have found a beautiful location for this show. Dan Sehres has graciously provided his villa in South Beach as the host venue. He is a true supporter of the arts. This gives us a perfect place to showcase the art.
Plus, well-known philanthropist and art lover, Carl Kruse has offered to help us with outreach to potential collectors. This is another key component to this show.
We are really working hard to make sure we maximize the sales potential for this event. We brought together a good team to enhance our chances of success. We are reaching out to collectors and potential collectors through various channels. We are taking our time to make this a really nice, upscale event.
As was stated in previous emails, this show is in two parts. The first half is an upscale, invitation-only show. This is to facilitate sales. Soft music and light drinks enhance the ambiance and allow for conversation. This is when the collectors that we have invited are able to peruse the work and learn more about the artists. Our team will be ready to answer any questions.
After that portion is over, the party starts! We are opening the show to everyone later in the evening. We want to encourage the next generation of collectors, as well, so we are going to ramp it up and bring on the fun. Live music, open bar, passed tasty bites and some other surprises make this an exciting evening. We are asking for a small donation to help support our mission of supporting the arts, but it is well worth it!
The Call for Artists is open until May 19th. Be sure you get your submission in on time, no late submissions will be accepted. All the details and application form are right here: http://call.lifeisartfest.org
Please share the call with any artists you know.
As Life Is Art grows and expands, we are looking at new ways of moving our mission forward. This show is another step in that path. If it is successful, you can be assured that there will be more to come. There are so many amazing artists in south Florida that we definitely cannot fit them all into one show. We are also planning some other exciting new events and hopefully will have some more big news for you soon! As always, we really appreciate your support and friendship. As the cliché goes, together, we CAN make a difference.
Sincerely,
James Echols
co-founder
Life Is Art, Inc.
lifeisartfest.org
